Stella McCartney

Stella McCartney, The Olympic kit for the Team GB athletes who will be participating in the upcoming London 2012 Olympic Games has recently been revealed for public viewing.

The launch show of the kit gathered much praise for the uniform from the UK Olympic as well as Paralympic athletes who will be wearing them from July 27, when the Games start, until August 12, at their close.

The designer of the Team GB kit is the famous Stella McCartney who worked in collaboration with the sporting giant, Adidas in order to come up with the outfit.

Shanaze Reade, who is the BMX cyclist, praised the Team GB kit in the following manner while talking to BBC Sport, “Today is the first time we got the kit and it is fabulous in every single sport and we all love it. Instead of having generic sport kit that looks the same as everybody else, we wanted something that stood out, is performance-enhancing and has us being a part of it. Stella McCartney sat down with us and asked us what we wanted and we achieved that.”

The Olympic kit is mainly designed in blue with a bit of red at the collars. This is something different from the usual colours of the previous Team GB outfits, which had a significant portion of red in them as well. There are some critics who feel that the lack of redness in the Team GB kit might not sit well with the Welsh.

Stella Mccartney Fashion

Stella Mccartney Fashion, The team gets some serious style points thanks to the designer, who teamed up with Adidas to craft the Olympic kit — get all the details here and check out the uniforms! Fashion meets function! Stella McCartney may be known for feminine, high-fashion vegan creations, but the British designer had the honor of crafting the Olympic uniforms for Team GB. Stella teamed up with Adidas on the designs, which incorporated the British flag.

“The first place to start on a project like this is to look at the Union flag,” McCartney said. “For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”

While the uniforms are sleek and chic, the designer has fallen under criticism for not incorporating enough red, (one of the main national colors), into the designs. She took to twitter to defend her decision, saying, “I see many feel as strongly about the Union flag as I do! The design actually uses more red & shows more flag than any Team GB kit since ’84.”