H&M Wedding Dress

H&M Wedding Dress, A model on TODAY shows off the eco-friendly dress, made with sustainable materials. It will be sold in stores and online later this month.

Brides-to-be, hold onto that cash. You no longer have to spend it all on your bridal gown, because H&M is unveiling a new bridal line that includes a wedding dress for just $99.

The floor-length white gown, which includes a fitted waist and beaded detail along the neckline, will be sold online and in select stores starting late this month.

H&M isn’t the first popular brand to sell affordable wedding gowns. J.Crew and Ann Taylor also feature bridal lines, and Zac Posen brought his red carpet style to David’s Bridal stores.

After news broke that the popular retailer was coming out with a $99 wedding dress, we couldn’t wait to find what our fans thoughts about it and whether you’d walk down the aisle in it.