Detroit Auto Show 2011
January 10, 2011 by staff
Detroit Auto Show 2011, (AP) – The 2011 Chevrolet Volt got another jolt of marketing Monday when he received the North American Car of the Year.
The car that runs on electricity for 40 miles before a gas engine backup comes into play beat the Nissan Leaf, another power, and Hyundai Sonata in the annual ceremony on the first day of media previews for the auto show Detroit.
The Ford Explorer has won the truck of the year, the third consecutive year, the Dearborn-based manufacturer of pinch honor. Truck finalists were the Dodge Durango, Explorer and Jeep Grand Cherokee.
Forty-nine automotive journalists from the United States and Canada made the picks. Vehicles are judged on innovation, design, safety, handling, driver satisfaction and value.
This is the latest in a string of accolades for the Volt, which went on sale in limited markets and costs in December and 40,280. It was named Green Car of the Year International Auto Show in Los Angeles in November and Motor Trend and Automobile Magazine named the Volt car year 2011, the same month.
General Motors Co. Vice President Tom Stephens said the Volt “is the soul of the new GM on the rebound after suffering a bankruptcy-led government in 2009. GM sold between 250 and 350 in December and Chevy Volt Nissan’s sales totaled fewer than 10 sedans Leaf in the last two weeks. Production for both is slowly rising.
This will in 2012 before both the Volt and Leaf, which costs $ 32,780, are available nationally. Initially the demand is high: Nearly 50,000 people are already on waiting lists.
The Volt is being assembled in Detroit. GM expects it will sell 10,000 of them in 2011 and between 35,000 and 45,000 in 2012. By comparison, Chevrolet Malibu sedans sold 187,250 in the first 11 months of 2010 with prices starting at 21,975 and sticker.
Stephens said the Volt is not a “scientific experiment” – but “intended to be a vehicle at high volume” that industry is the first initiatives beyond petroleum as a primary energy source.
Mark Fields, Ford’s president for the Americas, said the company has reinvented the SUV with the explorer, based on the fundamentals of car and improves fuel economy on the old model. Customers, he said, wanted a rugged vehicle that can also handle the suburbs.
Manufacturers in advertising often use the prices.
Last year’s winners were the two vehicles Ford Fusion sedan hybrid midsize and Ford Transit Connect. This is the 18th year for the selections.
AP Auto Writer Tom Krisher contributed to this report.
Copyright © 2011 The Associated Press. All rights reserved.
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