Obama My Brother’s Keeper

Obama My Brother’s Keeper, President Barack Obama pauses as he speaks during the daily news briefing at the White House, Friday, July 19, 2013, in Washington, about the fatal shooting of Trayvon Martin by George Zimmerman.

President Barack Obama on Thursday will formally launch a new initiative to provide greater opportunities for young black and Hispanic men, a head-first dive into racial economic disparities for a president who has often avoided the issue.

Through what’s being called the “My Brother’s Keeper” initiative, the White House is partnering with businesses, nonprofits and foundations to address disparities in education, criminal justice and employment. Groups have invested $150 million in the program, according to the White House, and have pledged to invest another $200 million over the next five years. Obama will also sign an order Thursday to establish the My Brother’s Keeper Task Force, which will determine best practices both inside and outside of government to address the challenges faced by young minority men. Obama and First Lady Michelle Obama will continue to work on the initiative even after they leave the White House, officials said.

“The president has made clear the challenges facing young men and boys of color are of great importance to him,” White House senior advisor Valerie Jarrett said. “He also as president sees a larger picture. A stronger, better prepared workforce means more investment and a competitive le up as we face a globally competitive marketplace.”