Better Homes and Gardens
May 14, 2010 by Post Team
Better Homes and Gardens:PARSIPPANY, NJ, May 4, 2010 / PRNewswire / – Today Homes and Gardens Better Real Estate LLC announced a unique partnership with Pantone, LLC, the global authority on color, to provide both real estate agents and home sellers with a exciting new market in a full house: the theory of color. The program, which offers a practical application of color theory through engaging videos lifestyle, is currently available in www.bhgrealestate.com.
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“If you’re selling a home at this time, chances are you have a lot of competition, and are doing everything possible to retain every bit of appreciation,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. “The strategic partnership program Better Homes and Gardens Real Estate and Pantone allow our real estate agents and their customers access to expertise and interactive tools that enable them to accurately and effectively houses stage.”
Developed in collaboration with Pantone exclusively for Better Homes and Gardens Real Estate, the program moves beyond the cosmetic to incorporate the scientific aspects of staging a home as well as the latest theories on color, as well as an understanding of color wheel. The video series program will help agents and consumers memorable interior design color using proven techniques, an additive value considering that the effective staging can mean a difference of thousands of dollars. Actually, according to U.S. Housing and Urban Development, held homes worth an average of 17 percent higher than the United Nations House in stages.
“Color has enormous power to drive positive and lasting impressions. Equally important in today’s market, you can do without breaking the bank,” Laurie said Pressman, vice president of Pantone. “Re-thinking of his home system to make it more sellable color is perhaps the most effective home improvement low cost you can do,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
The program is another example of Better Homes and Gardens only real connection to the farm today’s consumer real estate and strong understanding of what can set a separate house on the market today. It is being heavily promoted directly to the real estate industry and to consumers through a series of advertisements in Better Homes and Gardens magazine and channels through the media.
“I can not think of a more interesting tool to have in this market so tight that a trusted authority such as Pantone to help inspire your interior decoration,” said Chris. “These are the types of benefits sellers must wait for the real estate brokers and agents creative thinking in a difficult and changing real estate market.”
About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated / quotes/comstock/15 *! XRIT / quotes / nls / XRIT (XRIT 3.49, -0.01, -0.29%) has been the world’s color authority for more than 45 years, provides design professionals with products and services for exploration of color and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is an international real estate brand that offers a full range of services to brokers, dealers and buyers and sellers. Using innovative technology, sophisticated business systems and the charm of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining based in the tradition of the house. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The increase includes net Gardens Better Homes and Real Estate offices serving approximately 125 buyers and sellers of residential in 16 states: California, Florida, Georgia, Illinois, Pennsylvania, Maine, Massachusetts, New Hampshire, New Jersey, New York, Nevada, Texas , Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.
Better Homes and Gardens (R) is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC.
Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens (R) Real Estate franchise is independently owned and operated.
SOURCE Best Homes and Gardens Real Estate
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