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YouView Rebrand

November 15, 2012 by  

YouView Rebrand, Willans Solicitors has won a trademark case against Bristows that could force new television platform YouView to rebrand. The Cheltenham-based firm’s dispute resolution partner Paul Gordon was instructed for Total, a Gloucestershire based telecommunications company.

It had registered the trade mark Your View in November 2009 as the trading name of its online customer portal and opposed YouView’s 2010 trademark application on the grounds that it was too similar.

Gordon instructed Simon Malynicz of 3 New Square to lead the case. A Bristows team led by partner Paul Walsh acted for YouView, instructing lead counsel Daniel Alexander QC and junior James Abrahams of 8 New Square.

YouView is chaired by Lord Sugar and is a joint venture backed by major TV channels and broadband providers, including BBC, ITV, Channel 4, Channel 5, BT, TalkTalk, and Arqiva. It has a digital TV service and access to TV and on demand services via a set-top box.

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