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Small Business Saturday

November 26, 2012 by  

Small Business Saturday, There were no lines out the doors or discounted electronics teetering in carts on Small Business Saturday.

Area business owners aren’t sure the national push for local shops brings in more traffic than any Saturday following a holiday would.

“It doesn’t do anything for us,” said Fifth Avenue South shop owner Larry Liss, a small business stalwart on a street where his store, The Blue Mussel, has outlasted most others.

Any promotion of small business is good, Liss said, but one day a year with a little more foot traffic isn’t going to make or break his shop.

Since 2010, when American Express started Small Business Saturday, it has been the middle sibling in a trio of zippily-labeled shopping days, after the frenzied Black Friday and before click-happy Cyber Monday.

Although some communities around the U.S. push for patronage that day, no business association in Collier County heavily promoted the event. The shops that did participate largely did so through self-promotion, announcing discounts in ads or on social networking websites.

The Fifth Avenue South Business Improvement District gave out free doormats from American Express to shops on the street to draw in passersby.

“If there’s any kind of opportunity out there, I certainly want to take advantage of it and make all of our businesses aware,” said the district’s executive director, Lise Sundrla.

But several businesses reported the mats didn’t do much to attract customers outside of the usual flow.

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