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Portman Dior Ad Banned

October 23, 2012 by  

Portman Dior Ad Banned, Not even A-list celebrities are safe from the watchful eye of the Advertising Standards Authority. The independent watchdog organization, which closely regulates advertising across all media in the U.K., has come down on a Natalie Portman ad for Dior’s Dior Show New Look Mascara. As the Telegraph reports, a single complaint was filed with the ASA accusing Dior of airbrushing the ad, exaggerating the advertised effects of the “multi-dimensional volume and treatment mascara.”

The $28.50 mascara ostensibly “thickens, separates and extends the lashes for an infinitely multiple lash effect” but a quick perusal of online reviews reveals a mixed bag: some customers love the product, but several Sephora users called the mascara “a huge disappointment,” “terrible” and (for all you mascara users, this one’s damning) “clumpy.”

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