Microsoft Surface RT Price Drop

July 17, 2013 by  

Microsoft Surface RT Price Drop, Microsoft has slashed the price of the Surface RT to $350 in an effort to spark demand for the tablet. While it’s a move in the right direction, it’s a little late, and it still doesn’t go far enough to make the Surface RT attractive for business use in a market dominated by Apple’s iPad.

Martyn WilliamsThe Touch or Type cover should be included with the Surface RT.
Before the Surface RT launched there was speculation that Microsoft might undercut the competition by offering the device for under $200. Had it done so, the tablet almost certainly would have sold much better, but with long-term repercussions for Microsoft and the tablet market in general. That price is too low to generate profit or be sustainable in any way, and raising the price after the fact is a hard sell for customers.

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