Jc Penny Black Friday

November 30, 2013 by  

Jc Penny Black Friday, After a tough year, Black Friday is J.C. Penney’s do-or-die moment, and so far, the retailer is showing mild signs of life.
On Thursday night, the parking lot at a store in Wayne, N.J., was sparse an hour before opening at 8 p.m. Meanwhile, a few miles away lines had already wrapped around Best Buy (BBY, Fortune 500) and Target (TGT, Fortune 500).

But minutes before the store opened, about 100 people suddenly showed up, with most heading straight to the shoe section.

“So far, I have seven pairs,” said Geraldine Jaquez, her arms piled high with boxes of boots. “I’ve never done Black Friday before, but I like these earlier hours because there’s not as much traffic.”

Like many of its competitors, J.C. Penney (JCP, Fortune 500) opened at 8 p.m. on Thanksgiving this year — its earliest Black Friday opening ever. While the turnout was modest, the Thursday opening brought in budget shoppers who kept trickling in as the night went on. Some had saved up months in advance, preparing to score deals this night.

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