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Grimshaw Total Nob

November 7, 2012 by  

Grimshaw Total Nob, BBC Radio 1 breakfast host Nick Grimshaw has been branded a “total nob” by a rival breakfast DJ for declaring Robbie Williams “irrelevant” to his listeners, despite the artist claiming the No 1 slot in the charts for his latest single, Candy. The Tuesday morning war of words was sparked after Grimshaw told 5 News that Williams was too old for his audience, confirming that Radio 1 has deliberately omitted Candy from the station’s playlist.

“I don’t know if he’s now for a Radio 1 audience. I’ve never listened to a Robbie Williams song, but I really like him,” said Grimshaw.

“To 13- and 14-year-olds, he’s not relevant – they’ve got One Direction. I liked Take That when I was little, but I’m not little anymore,” the Radio 1 DJ added.

Williams’s single, his 14th No 1, sold more than 130,000 copies last week to reach the top spot in the official chart on Sunday.

The 38-year-old is one of the most successful British artists of the past 20 years, launching a solo career in 1995 after quitting Take That and selling tens of millions of albums in the UK and Europe. He was reunited with Take That in 2010 for a new album, Progress, and sellout tour.

Radio 1’s decision not to give Candy much airplay will be seen as part of a strategic repositioning for the station, which is seeking to focus more tightly on its target audience of 15- to 29-year-olds, as set out in its BBC Trust remit.

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