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Black Friday (shopping)

November 22, 2012 by  

Black Friday (shopping), Some retailers ignoring the fray, instead say they look forward to Small Business Saturday, The madness that in the good old days had Black Friday shoppers elbowing each other to get in the doors of major retailers at 6 a.m. and segued over the past few years into the madness of waiting in blocks-long lines for midnight openings has now muscled its way into one of America’s most beloved holidays, Thanksgiving.

But to small retailers in the region, who so far have eschewed following big box stores by opening tonight on what is starting to be called Black Thursday, it’s all still madness.

“We try to give a feeling that there’s a place where you don’t have to have all that craziness,” said Jim Holley, owner of Franklin’s General Store at Olde Mistick Village shopping center. “It gets you out of that rat race.”

Holley said a few stores at the Mystic shopping area will open early Friday, but most will resume business during their normal hours, and none will open on Thanksgiving.

“Christmas shopping should be fun, not a chore,” said Barbara Sinclair, co-owner of The Toy Soldier at Olde Mistick Village. “Here, it’s more relaxing; it’s a more enjoyable experience.”

Sinclair and other small retailers say Black Friday, in any case, isn’t their best day for sales. Instead, it’s usually during the last couple of weeks of the holiday sales season, just before Christmas, when their cash registers get a workout.

Peter Marcus, owner of Lee’s Toy & Hobby in Groton, said he has been de-emphasizing Black Friday, concentrating instead on an open house the store will hold Dec. 1 and 2 to thank customers with special offers.

“One day doesn’t make the season,” Marcus said. “We don’t make a big deal about Black Friday.”

Considered the biggest shopping day of the year and the kick-off of the Christmas selling season, the Friday after Thanksgiving traditionally has been when major retailers offer door-busting prices on on popular items. But over the past few years, major chain stores have been moving up the clock, with a few dipping their toes into Thanksgiving Day sales.

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