YouTube To Launch 100 Online TV Channels

October 31, 2011 by staff 

YouTube To Launch 100 Online TV Channels, Traditional broadcasters may soon be facing a new YouTube competitor is preparing to launch around 100 channels of programming professionally done.

Online channels will be launched in collaboration with celebrities, media and filmmakers existing programs.

Actors such as Ashton Kutcher and Rainn Wilson, star of the U.S. version Office, it is likely that the launch of channels through their own production companies, while Madonna is in relation to dance DanceOn channel.

Anthony Zuiker, creator of the CSI franchise, rapper Jay-Z, former basketball star Shaquille O’Neal and skateboarding legend Tony Hawk are among others involved.

Production company Lionsgate – the creator of Mad Men and Nurse Jackie – is launching a fitness channel, while X Factor co-producer FremantleMedia they will devote to pets and animals.

Satirical news site The Onion, an organization of professional wrestling WWE and Hearst, which publishes Cosmopolitan, are among the media and entertainment organizations involved.

Google owned YouTube are thought to be pumping about 100 million in the project, with nearly 5 million and expects to each channel to help with the initial production, rather than advertising revenue is expected to generate.

Most of the channels currently subscribed to the offer will be launched next year. Is expected to produce a total of about 25 hours of new programming each day.

YouTube global head of content partnerships, Robert Kyncl, said: “Today, the website brings entertainment from a wider range of talented producers, and many of the channels defining the next generation are born, and watched, on YouTube.

“For advertisers, these channels represent a new way to participate and reach their consumers in the world.”

Google’s latest movement in the field of online display saw him launch a new version of Google TV with a TV application and movies that will expand its program to include the search for cable and satellite providers and sites like Amazon and Netflix.

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