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Yahoo Livestand

February 10, 2011 by USA Post 

Yahoo Livestand, The platform will aggregate Livestand both the content of the web portal and magazine-format digital editions of titles that partners will eventually sell subscriptions. After Apple and Google, it’s time for Yahoo! To jump into the battle of digital newsstand. The Internet portal announced Thursday the launch of the platform Livestand, a mobile application for tablets and smartphones which offers to aggregate content based on the interests of Internet users.

Updated in real time and presented as a digital magazine, this application should be reminiscent Flipboard launched during the first half. Yahoo! Propose first the contents of its own portal – Yahoo! Finance, Sports, Automotive, Flickr – and has partnerships with publishers of magazines. Ultimately, this tool should enable quidam to launch its own digital magazine.

Thanks to its layout licked entirely in HTML 5, Livestand hopes to attract advertisers. But the group also announced the Internet will eventually propose a system of subscription sales to its publishing partners. A project that could shake up the market, while newspaper editors are concerned about the conditions unilaterally imposed by Apple on the sale of subscriptions iPad.

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