World Cup 2011
February 18, 2011 by staff
World Cup 2011, Offshore India and Bangladesh square on Saturday at Stade de Shere-e-Bangla National here, everything will be pressure on management. It is so hype surrounding the opening game of the 2011 World Cup that even a seasoned campaigner like Mahendra Singh Dhoni is the sensation of heat, while his counterpart Shakib Al Hasan Bangladesh is drowning in it. While Dhoni tried to deflect the pressure by playing to the gallery during the press conference Friday match-day, Chakib literally sweating as he himself has responded to uncomfortable questions, including some on the absence of the injured Mashrafe Mortaza of. World Cup 2011 will be the third largest televised event in the world with nearly 220 countries glued to the TV and 3G mobile phones.
ICC World Cup is a spectacular debut with 8 million viewers watched the opening ceremony. During the 44-day tournament to be hosted by India, Sri Lanka and Bangladesh, there will be weeks of television ads back-to-back, billboards at the roadside and advertisers to find different ways to make their presence felt at the event.
The euphoria surrounding the World Cup is palpable. Merchandise sales have hit record sales. The sponsors have been on a solid wicket to cash in on the cricket mania. Estimates of the sponsorship of the soil amounted to Rs 1200 crore and the sponsorship of the air rises to Rs 750 crore. Inventory In addition, the broadcaster ESPN has booked, India should reach the final. In such a case, the ad could reach a rate unprecedented Rs. 24 lakh for a 10-second spot.
“The World Cup is happening in our subcontinent is a huge event and hence the interest of advertisers. We hope to get our return on investment,” said Sanjay Behl, Group Head – Marketing at Reliance Communications. ESPN has already signed up 10 companies, which include people like HUL, Spicejet, Perfetti, Samsung, Indigo, Yamaha for ads on its website.
Brett Lee echoed the statements of his fellow fast bowler Mitchell Johnson, saying Australia’s pace attack will not be neutralized during the World Cup by the traditionally slow wickets of the subcontinent. Lee, Shaun Tait and Mitchell with Johnson, is among the top three bowlers in the France team that can hit the mark 145-km / h on a regular basis. “I see no problem with the momentum we have and playing on slow wickets,” said Lee.
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