Whole Foods Market
May 16, 2011 by staff
Whole Foods Market, Whole Foods Market is providing buyers with a new level of transparency about how farm animals are raised for now offers beef, pork and chicken system certified under the Animal Welfare five-step classification.
The classification system is the signature program of the Global Animal Partnership, a nonprofit organization that facilitates and encourages continuous improvement in animal agriculture.
Independent third-party certifiers audit farms and rate practices of animal welfare and conditions of use of a tiered system that goes from step 1 (without boxes, crates or exclusion) to Step 5 + (animals spend their entire life on a farm).
The system provides a way to attract and reward the farmers by promoting continuous improvement in the welfare of farm animals, and gives buyers a way to make more informed decisions at the meat counter.
“With a primary objective of continuously improving the lives of farm animals, five step Global Animal Welfare Association of Animal evaluation system is one of the most impressive individual programs that have implemented to date at Whole Foods Market,” said AC Gallo, President and Chief Operating Officer of Whole Foods Market, in a press release.
“Our customers have long been seeking information on parenting practices on farms and ranches that offer products to our stores. We are proud to adopt this new classification system that helps buyers make more informed purchasing decisions at the same time, it provides peace of mind that our animals are raised with care producers. ”
More than 1,200 farms and ranches providing the company of 291 U.S. locations the products have been certified by certifying passage through independent third parties. Color-coded labels and stickers in all departments’ entire Market Foods meat identify these classifications step.
“In my 20 years working with ranchers and farmers, this is the greatest commitment to improving the welfare of farm animals I’ve seen. The producers need to comply with approximately 100 certification requirements for Step 1, which reach the first level is a remarkable achievement, “said Anne Malleau, global livestock production and wellness coordinator for Whole Foods Market.
“Whole Foods Market is able to adopt the five stages of Animal Welfare, thanks to the evaluation of a true partnership we have with our producers, you just put so much emphasis on the lives of farm animals as they do to ensure products high quality. ”
Malleau said all beef sold at Whole Foods Market must meet strict company standards of quality, which require that animals be raised on a vegetarian diet without antibiotics or growth hormones (federal regulations prohibit use of hormones in raising pork and poultry).
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