What Is Labor Day
September 6, 2010 by USA Post
What Is Labor Day, Star power still counts for something clearly. Despite the impressive “D” indicating CinemaScore most toxic word of mouth, The American reached the top of the box office weekend of Labor Day largely on the shoulders of handsome George Clooney, making and 16.4 million during the holiday of four days and $ 19.5 million since opening on Wednesday, according to preliminary estimates. That’s a fabulous sum for a weekend to go to the movies known as one of the sleepy the year, even more so considering the film lean and 20 million budgets. The audience, divided equally between men and women, were markedly outside the whelp demographic usual multiplex, too: 55 percent were 50 years of age and older. But why were apparently turned off by the film? (The woman gave him an F.) I’d look at a marketing campaign that had ticket buyers waiting for a spy thriller of the fleet led by a handsome Clooney, à la Nitty Hollywood studio films of the 1970s. In fact, entered into an austere character study focused on a grim Clooney, restaurants à esoteric European art movies of the 1970s. (My mother, who liked the movie, put it: “The plot … well, there is no plot.”) Regardless of why audiences have soured on the film, negative feedback is not exactly a good omen for their financial longevity.
After coming third in the estimated three-day box office, the mexploitation “Machete thriller claws its way back into second place with an estimated 14 million and during the four day Labor Day holiday. This is a little more than the opening gross of the film progenitor, the 2007 double feature Grindhouse. Last week’s number one film, for its part, showed some staying power. (While the dollar figures I will be discussing will include projections collects job day, every percentage drop for the period from Friday to Sunday only to compare fairly with gross revenues last week.) Dropping 47 percent, and Taker took in 13.5 million, for a total of 40 million third. Fourth, The Exorcist Last fell 64 percent in its second weekend, which is about right for a horror movie with a final act of polarization. 8.8 million was raised and Labor Day and 33.6 million by a Cume.
The third film to open over the weekend of Labor Day may have suffered from a marketing blunder of a different type. Going the Distance debuted with a weak 8.6 million in four days for fifth place, serious underachievement and one of the worst weekends ever wide open to the stars Drew Barrymore and Justin Long. Lukewarm reviews did not help, but also questioned the wisdom of pushing the launch of the film’s Day weekend after billboards and bus ads touting the film’s release August 27 as there were many more saturated markets.
Thanks in part to a poor harvest of the opening of the films, the rest of the top ten showed impressive staying power. Sixthly, The Expendables dropped 30 percent, with 8.5 million and Labor Day and $ 94.1 million total. At this rate, is on track to be first star vehicle for Sylvester Stallone to gross over 100 million since 1985 in Rocky IV. (You read that right.) The other guys passing only 16 percent in seventh place, laughing and 6.7 million more for four days and 108.1 million cume. Eighth, Eat Pray Love declined 29 percent, chewing and 6.3 million for a total of 70.4 million y. starting a Small slipped 7 percent in ninth place, dreaming and 5.9 million and its cume to 278.5 million y. And in tenth place, Nanny McPhee Returns fell just 24 percent, banking and 4.7 million to 23.5 million and total.
Next weekend, Resident Evil: Afterlife is in 3-D take bite out of the cinemas, and I will try to predict the box office with greater accuracy than my one-DOS does not epic – Going the Distance is overestimated and grossly underestimate the American – from last week.
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