Walmart Black Friday Ad
November 22, 2011 by staff
Walmart Black Friday Ad, Black Friday is huge for many stores, big and small. But for the past couple of years, two giant retailers have battled to dominate the shopping extravaganza with the best deals and the most customers: Amazon and Walmart.
Both have the scale and know-how to negotiate the cheapest prices and stock the most popular items. For Black Friday 2011, however, shoppers would do well to look beyond the two giants for the best deals. Some retailers are beating Walmart’s prices on big ticket items. And Amazon is being cagey again this year, so it’s impossible to know what will be on sale.
“Amazon is always a wild card,” says Michael Brim, founder of BFAds.net, a website that tracks Black Friday deals. “Since they’re entirely online, they don’t have to publish a physical Black Friday ad. We don’t know their prices until day of, but they’re always ultra competitive. They don’t have a traditional price-matching system, but they will always scour competitors’ prices and put the same items or a similar item up for a lower price, on a wide variety of items.”
Both retailers retain their traditional strengths; “In Walmart’s case, it’s market cap and buying power,” says Mr. Brim. “They push more product, so they can cut their prices more often and take more losses than their competitors can.“
“Amazon is just an efficient model. They do one thing, online shopping, and they do it right, without the same constraints as their bricks-and-mortar competitors,” he says.
In many ways, the Amazon/Walmart duel is a microcosm of the larger question of whether online or in-store shopping makes more sense. That battle is growing ever more heated as the online retail sector continues its rapid growth. Online retail sales are expected to eclipse $50 billion for the first time in the fourth quarter of 2011, according to projections from Erik Johnson, an economist with IHS Global Insight.
There’s every reason to take advantage of both online and traditional retail stores, depending on what you’re looking for.
Because it has no limit in terms of inventory, Amazon can boast a bigger selection than Walmart, particularly in the entertainment and electronics categories. “Definitely with the books, videos, computer games, and all that stuff, Amazon is the leader,” says Max Levitte, founder and CEO of cheapism.com, an online deal site.
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