Urban Outfitters Navajo

October 18, 2011 by staff 

Urban Outfitters NavajoUrban Outfitters Navajo, Navajo Urban Outfitters’ clothing brand is facing a backlash from the Native American tribe, which is asking the company to stop producing these products.

The website reported that the Urban Outfitters website, you can find Navajo socks, panties, bottles, jackets, bags and more.

The Navajo Department of Justice sent the CEO of Urban Outfitters a cease and desist letter of June without a response from the company. The tribe is “cautiously optimistic” the company will seek an alternative name for their line.

“When products have absolutely no connection with the Navajo Nation, its institutions, its people and its products are marketed and retailed under the pretext that they are originally Navajo, the Navajo Nation does not consider this as benign or trivial “, Brian Lewis, attorney for the tribe, told the Associated Press. “It takes appropriate measures to maintain the distinctiveness and clarity of the association’s name in the market and society.”

Urban Outfitters, told the Associated Press that has yet to hear from the Navajo Nation and not to alter their products at this time.

“Like many other fashion brands, we can interpret the trends and will continue in the coming years,” said company spokesman Ed Looram. “The Native American-inspired trends and in particular ‘Navajo’ the term has been cycling through fashion, art and design in recent years.”

If the Navajo Nation, threatens legal action against Urban Outfitters, a law professor Bill Hennessey says the Associated Press has a strong case against the company and the tribe has a governing trademark textiles.

“If you will maintain control over their brand faster than an appeal against the offender, the more likely is that the federal court will grant an injunction prohibiting Urban Outfitters to continue use of the word ‘Navajo’ “said Hennessey, who teaches at the University of New Hampshire School of Law.

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