Traffic Report

November 25, 2009 by USA Post 

“Apple’s slice of mobile data traffic has grown to now exceed 50% share in the US, UK and in global figures, according to the latest monthly mobile data traffic report by AdMob,” Prince McLean reports for AppleInsider.

“In the worldwide market, AdMob notes that Apple advanced its lead in smartphone traffic share from 43% last month to an even 50%. Symbian slipped from 29% to 25%, while third place Android grew from 10% to 11%. RIM’s share fell slightly from 8% to 7%, Windows Mobile dropped from 5% to 3%,” McLean reports.

MacDailyNews Note: In October 2009, 70 percent of iPhone OS requests came from the iPhone while the remaining 30 percent came from the iPod touch.


“In the US, AdMob reports that Apple advanced by 7.2% from 48% to 55% of all mobile traffic, while Android grew from 17% to 20% (almost entirely from sales of HTC models). RIM slipped slightly from 14% to 12%, while an initial surge of traffic by Palm Pre WebOS users collapsed from 10% to just 5% in October,” McLean reports. “In the UK, Apple’s share grew even larger, advancing from 71% in September to a commanding 74% share in October. Symbian and Android both slipped a percentage point, from 12% and 11% in the previous report to 11% and 10% in October, respectively.”

Read more in the full article here.

MacDailyNews Note: AdMob stores andanlyzes handset and operator data from every ad request in its network of more than 15,000 mobile Web sites and applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales.

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