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Toyota Friend

May 24, 2011 by staff 

Toyota FriendToyota Friend, The auto giant Toyota has teamed up with Salesforce.com and Microsoft to launch a social networking site for private consumers. The site is called “friend of Toyota”, which connects instantly with the ideology of Toyota to keep their consumers first. The announcement of the collaboration was made with a unique style in a Toyota showroom with a live demonstration.

The company has initially launched the service for consumers with electric cars are expected that will allow motorists access to non-electric in the near future. The service provided by the company is the result of cloud-source platforms that specializes in Salesforce.com. Microsoft provides the platform for network service to function properly. Users of Toyota in Japan will be the initial consumers to get a first hand experience of service in 2012. In the early days, users of non-electric cars are the lucky ones that the company plans to give the initial feeling of the network installation.

Although the use of navigation and various techniques of liaison network is not new to car users throughout the world, what distinguishes a “friend Toyota” is that users go directly related to general information center for Toyota. In addition, network installation can be customized. For example, while demonstrating what it says in the future, a Prius hybrid owner has a message reminder on your mobile phone plug-in car called “Pre-boy” to be recharged overnight. With the sale of non-electric cars to catch up, this type of technology resources proves to be not only consumers but also producers. If we take the case of Toyota, for example, the availability of this social networking site will help monitor the performance of their products after sale. Online interaction of car users, manufacturers and critics who in the end will benefit consumers greatly. Vehicles from other manufacturers are sure to follow the trend.

The network, a friend of Toyota, will be private matter in the early stages. However, the company urged consumers to connect to the function through Facebook and Twitter. Toyota already friends on Twitter: http://twitter.com/ # / toyotafriend.

The first batch of friends enabled Toyota cars are expected for next year and will be the first Toyota battery and plug in hybrid cars. The investment of 223 billion yen (+ 2.7 million) of Salesforce.com, together with significant inflows of 442 billion yen (+ 5.4 million) by Toyota Motor Company, Toyota Media Service shows the objectives of the company build a high quality product. In addition, consumers do not have to worry a little, because Microsoft does not lag behind the bullish investment of 350 billion yen (up 4.3 million) in the platform.

This news is certainly a disincentive to the cynics who are questioning the ability of the automotive giant to deal with various problems. The decline in manufacturing after the nuclear accident and subsequent tsunami Fukushima, Toyota forced to publish a disclaimer that explains disadvantage of the company to reach specific production numbers due to the interruption of the chain retailer and supplier. Toyota has been on the receiving end of rage from consumers in recent years after the massive recalls car. With the release of “friend of Toyota,” Toyota has infused new vigor in workers and consumers with a promise: Toyota is always striving for a better consumer experience.

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