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Toyota Camry 2015

April 17, 2014 by  

Toyota Camry 2015, Shaken by the advances of newer, sportier rivals, the Toyota Camry is trying to shed its vanilla reputation.

The redesigned 2015 Camry, unveiled Tuesday at the New York Auto Show, is longer and wider, with a more aggressive design. Toyota says it changed every exterior piece but the roof.

The Camry has been the best-selling car in the U.S. for the last 12 years, supported by loyal buyers wedded to a dependable family car. But Toyota acknowledges that tastes have changed, and buyers of midsize cars want more style, comfort and performance to go with the reliability.

Inside the updated Camry, there are softer materials and a wireless charging system. The body is stiffer and the suspension and steering were retuned for more responsive driving. Even the carpet and side mirrors were redesigned to make the car quieter.

Rivals such as Honda, Ford and Nissan were quicker to recognize the changing midsize market, and have encroached on Toyota’s dominance.

In the three years since the Camry was last redesigned, competitors have introduced cars with more daring designs. The Honda Accord, redesigned for the 2013 model year, narrowed Camry’s full-year sales lead to 41,000 cars last year from 73,000 in 2012. The Nissan Altima and the Ford Fusion each had bigger percentage sales gains last year than the Camry.

What’s more, the new Mazda6 breezed past the Camry’s fuel economy numbers. And even luxury makers like Mercedes-Benz have introduced new cars that sell for under $30,000 – right in Camry buyers’ price range.

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