TNT NBA Playoffs

April 20, 2011 by staff 

TNT NBA Playoffs, The marker may have been low for TNT’s coverage of 87-85 to the Boston Celtics beat the New York Knicks on Sunday. However, the ratings were up a whopping 53 percent over the comparable broadcast a year ago when the Dallas Mavericks beat the San Antonio Spurs 100-94. According to Nielsen Research, the telecast attracted 6 million viewers. In total, the package of TNT three games of the NBA playoffs on Sunday published a 27 percent increase in ratings over a similar package of triple-header in 2010.

After a regular season record, the National Basketball Association is on track for a strong postseason.

The NBA playoffs opened with ratings up double-digit percentages over last year in six of eight games, according to Nielsen dataanlyzed overnight by SportsBusinessDaily.

Saturday’s match between defending champion Los Angeles Lakers and New Orleans Hornets drew the highest rating of the weekend, a 4.6 in households in the afternoon of Sunday on ABC, 12 percent of the Lakers’ first game last year.

ABC-Philadelphia 76ers Miami Heat game was up .2 percent over last year’s game, which also included LeBron James, while playing for the Cleveland Cavaliers. Saturday’s contest attracted a score of 3.9.

But it was cable that saw the largest increase year by year. New York Knicks-Boston Celtics TNT averaged a score of 4.3, second highest of the weekend and went up 48.3 percent compared with last year’s .9 for the San Antonio Spurs-Dallas Mavericks.

And the ESPN game between the Denver Nuggets Oklahoma City Thunder rose 54.5 percent over last year on TNT, while the Indiana Pacers, ESPN; Chicago Bulls competition increased 55.6 percent.

Only two parties, Memphis Grizzlies-Spurs game TNT and ESPN’s Atlanta Hawks, Orlando Magic contest, saw declines compared to last year, just over 10 percent between them.

There are several reasons why large scores to start the playoffs, not least of which is the involvement of big market teams.

For the first time in two decades, teams of five TV markets in the playoffs, including squads from New York and Philadelphia, two cities that have struggled in the NBA recently.

Interest in the regular season, when TNT had its best year of NBA coverage in 27 years, is also taking over the playoffs. There are two major questions hanging over this year’s playoffs.

The first is whether Kobe Bryant’s Lakers can match feat of Michael Jordan won six NBA championship rings and the second is whether James, Dwayne Wade and Chris Bosh can fulfill the promise of his dream team to pick up a championship for the Heat of Miami.

Clearly both cannot happen, and the best for the three carriers of the NBA is that the Lakers and Heat is the NBA Finals in June, which would certainly pump some more ratings.

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