Tim Tebow Jockey
January 13, 2012 by staff
Tim Tebow Jockey, The Jets got Tebowed. The Steelers got Tebowed. And as Tim Tebow and our Denver Broncos prepare to face Tom Brady and the New England Patriots Saturday, Jockey is betting $1 million that they go all the way to the Super Bowl. INTERACTIVE: It’s Tebow Time
“We’re so sure that Tim’s going to go all the way and win the big game that we’re putting $1 million of Jockey products on the line. All you need to do is go to www.jockey.com and buy something or just go to http://www.jockey.com/Tebow and you’re automatically entered,” senior vice president and Chief Marketing Officer of Jockey International Dustin Cohn said.
But not so fast. Not just one person will be taking home $1 million worth of underwear.
“We’re going to give away $1 million-worth of Jockey products to ten of thousands of lucky fans. In addition to that, one lucky fan will win $15,000,” Cohn said.
Jockey took an online survey as part of this Super Challenge involving fans nationwide. The big question was who we would rather see in his underwear… Tim Tebow or Tom Brady.
“Tim had almost half the votes, but more importantly, out of that survey, more than half said they think he’s going to go all the way and win the Super Bowl, and…going to win on Saturday.”
Since Jockey hired Tebow as their spokesman, the Jockey brand has seen some major benefits.
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