Tiger Woods Parts Ways With Tag Heuer
August 8, 2011 by staff
Tiger Woods Parts Ways With Tag Heuer, TAG Heuer, the Swiss watchmaker LVMH Moet Hennessy-owned Louis Vuitton SA (MC), ended its sponsorship deal with Tiger Woods when the player’s contract expired last month.
TAG Heuer, based in La Chaux-de-Fonds, had limited use of the image of Woods in some markets after a car accident in November 2009 that led to the admission of marital infidelity and personal and professional decline. The company signed Woods in 2002.
Mark Steinberg, Woods’ agent, confirmed in e-mail that the agreement ended. He refused to elaborate.
Over the past 19 months, Woods has lost sponsorship deals with companies like AT & T Inc. (T), Accenture Plc (ACN) and the brand of PepsiCo Inc. ‘s Gatorade. Champion 14-time major maintains commercial contracts with Electronic Arts Inc. (ERTS), Nike Inc. (NKE), Upper Deck, NetJets Inc. and Berkshire Hathaway TLC Vision Corp. began promoting a muscle heat relief rub made by Kowa Co., based in Japan in June.
Woods, 35, has not won a tournament since the Masters in Australia 2009, a week before the accident, and is 30th in the Official World Golf Ranking. 37 ended yesterday at the World Golf Championships Bridgestone Invitational, 18 shots behind winner Adam Scott, who is now using former caddy Woods.
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