The Worst Product Flops Of 2011
December 28, 2011 by staff
The Worst Product Flops Of 2011, Marketing a push-up bra to an 8-year-old is probably not the best business strategy. Hence, the reason why Abercrombie and Fitch’s “Ashley” Push-Up Triangle bikini has been dubbed the worst product flop of 2011.
Yahoo Finance’s 24/7 Wall Street has placed the “Ashley” Push-Up Triangle in its No. 1 slot for biggest product failure of the year.
In March 2011, Abercrombie & Fitch unveiled its spring children’s collection for Abercrombie Kids. This particular store targets children ages 8 to 14. Included in the line was the “Ashley” Push-Up Triangle, a bikini top with triangle-shaped fabric lined with push-up padding.
The product immediately elicited angry responses from parents across the nation. “The push-up bra is, effectively, a sex tool, designed to push the breasts up and out, putting them front and center, where they’re more accessible to the eye (and everything else),” parenting blog Babble wrote.
“How is this okay for a second-grader? Playing at sxy is an inevitable and important part of growing up. But there’s a difference between exploring these ideas on your own and having them sold to you in a children’s catalog. Right now, somewhere in the world, a girl is shopping at Abercrombie Kids and getting the message that her breasts might need a little help.”
Several child development experts voiced similar criticism, stating that the top sexualized young girls. Gail Dines, a sociology professor at Wheelock College in Boston, concurred. “It (also) sends out really bad signals to adult men about young girls being appropriate sexual objects,” she told CNN affiliate WHDH.
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