The Meth Project

November 11, 2011 by staff 

The Meth Project, Shocking is how some people may describe a series of anti-meth ads that will soon be shown on television.

Film director Darren Aronofsky created the public service announcements as part of “The Meth Project,” to discourage teens from using the drug.

The ads show close-up faces of teens, before telling their story. Each teen begins by asking would they be where they were if they had known more about meth before. Eventually, the audience sees what the teen goes through. In one, a girl is in the hospital, another shows a boy ransacking his little brother’s room for money. One ad shows a girl attempting suicide in her bathroom, and one more depicts a boy in a hotel room, about to sell himself – sex for money, for meth.

It’s up for debate as to whether the ads are too graphic, but officials at Greenville’s substance abuse treatment facility, The Phoenix Center, said the effects shown in the videos are real.

They said it’s something teens should see, because, “The more kids can identify harmful behaviors as harmful, the less likely they are to engage in those behaviors,” said Phoenix Center Executive Director, Adam Brickner. “”It’s teens doing what teens do, unfortunately,” Brickner said. “They tend to push the boundaries pretty far, and when they start getting into harmful behaviors, it’s really important that they see that there are consequences to it, and those ads do a really good job of showing not just teens, but their parents that there are consequences to their behavior.”

The Phoenix Center has teen treatment programs, and officials said they now plan to show these videos as part of their curriculum.

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