The Daily: IPad
February 2, 2011 by USA Post
The Daily, Murdoch, Apple executive Eddy Cue, “The Daily” editor Jesse Angelo and others affiliated with “The Daily” presented the application and answered questions from the studio audience during the launch ceremony held at the museum Guggenheim in Manhattan. Murdoch said the group would consider the application successfully when “we sell millions.” Asked about the application target demographic, Angelo said: “Everyone.” Media mogul Rupert Murdoch’s highly anticipated “The Daily” newspaper iPad only launched Wednesday at a press conference attended by a horde of journalists and broadcast live online tech.
The long-awaited publication iPad app, which costs 39.99 for an annual subscription and was put on sale today at noon. It is available free for two weeks, thanks to a sponsorship with Verizon.
“The Daily” will not permanently be exclusively available via Apple iPad.
“We’ve been very honest with Apple,” said Murdoch. “Like other tablets to settle, we will develop technology to go with them. We expect to be on all major tablets. ”
Nevertheless, Murdoch added that one believes the years ahead ‘belong to Apple. ”
Asked by a journalist who not News Corp. applications he enjoyed, Murdoch quipped: “I try to play some games, but I think my seven years beats me every time.”
Apple is now trying to apply but apparently ignored the existing rule that specifically targets the publishers of e-book available in its App Store.
In short, if the publisher gives customers the opportunity to purchase books outside of the application, including through its website, then if must also provide the opportunity to purchase books in the application itself using the integrated procurement system from Apple. Otherwise, this application would be rejected.
Of course, if books are purchased in the application, Apple gets its standard 30 percent cut.
“We have not changed our developer conditions or guidelines. We now require that, if an application provides customers with the opportunity to purchase books outside of the application, the same option is also available for clients within the application, “Trudy Muller, a spokesman for Apple said in a statement sent Tuesday to The New York Times and other news sources.
News Corp. (NWS, NWSA) has confirmed the launch of The Daily, the paper numerical s specially designed for Apple Inc. (AAPL) IPAD devices and other tablet.
News Corp – which also owns Dow Jones & Co., publisher of this newswire – confirmed the news in an email sent Wednesday to society of CEO Rupert Murdoch. The official launch ceremony is 11 am EST in New York.
United States, The Daily app will cost 99 cents a week or a year and 39.99, the announcement said. The project is closely monitored throughout a media industry that has been battered by declines in print advertising and is looking for new ways to make money from content delivered on digital devices.
“It’s no secret that I was a champion of business news throughout my life, and today’s announcement gives me great confidence in its future,” Murdoch wrote in the email internally.
News Corp. believes the newspaper is published daily, starting on Wednesday. It will include original video content as well as over 100 pages of “news, home life, entertainment, opinion and sports.”
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