The $3,000 Birthday Cake LeBron Rejected
January 5, 2012 by staff
The $3,000 Birthday Cake LeBron Rejected, Alethea Hickman is not happy about the treatment of the $3,000 birthday cake she provide King James free of charge – but who should be on the hook?
Baking is an art that requires extreme precision and careful judgment. When a baker makes a bad decision, the resulting catastrophe can be especially visible – and sometimes that translates outside of the kitchen as well. Take Boca Raton-based baker Alethea Hickman of Passion for Pastry. The small time baker was approached by representatives from the Shelborne South Beach Hotel, where LeBron James (of both Miami Heat and Bubblicious LeBron James Lightning Lemonade fame) would be holding a combination birthday/engagement/New Year’s Eve party in two days’ time. The hotel party coordinator contacted Hickman about the idea of creating a five-tier cake for the celebration, and proposed that she donate the cake as a freebie “sponsorship” in exchange for publicity for her bakery.
It is here that a businessperson comes to a crossroad, and must decide whether the effort for no pay is worth the risk, especially with no reward at all up front. It’s a transaction that many businesses make every day, but it’s one that’s easier for larger businesses that can mitigate the cost if things go south. For mom-and-pop outfits, it’s a much riskier proposition.
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