January 13, 2012 by staff
Tebow Shirtless, Jockey unveiled their latest Tim Tebow campaign on its web site on Monday, showing us Tim Tebow clad only in briefs. With Tebow-mania reaching a fever pitch across the country, the image of a shirtless Tebow is the first thing consumers see if they click on the Jockey.com website.
Dustin Cohn, chief marketing officer of Jockey, said the quarterback has been a “lightning rod” for the brand, driving up sales of Jockey’s underwear products for men and women. ”It’s very exciting for us. He is the hottest athlete in the country today,” Cohn said.
Cohn said a recent TV ad featuring a shirtless Tebow appearing for a brief moment left “no question” that the quarterback was driving up interest in the brand among women.
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