TDC Wants Bikini Parade World Record For Spring Break
January 12, 2012 by staff
TDC Wants Bikini Parade World Record For Spring Break, Break out your itsy bitsy teeny weeny yellow polka dot bikini. Spring Break swimwear is on the minds of Bay County Tourist Development Council (TDC) members this year.
TDC executive director Dan Rowe told the board Tuesday he hopes Panama City Beach will set the record for the world’s largest bikini parade during this year’s Spring Break, earning the destination a spot in the Guinness Book of World Records.
“It’s a way for the students to come down and participate in a fun activity,” Rowe said. “It is something that is good clean fun that students can participate in.”
The current record was set in October 2011 at Surfers Paradise beach, Gold Coast, Australia, where 357 women paraded in tiny two-piece bathing suits and pink visors while “throngs of onlookers whooped, hollered and snapped pictures,” according to www.worldrecordsacademy.org.
Rowe said the effort to set a new record was all part of this year’s preparation for 2012 Spring Break, along with continuing the TDC’s attempt to push out messages about April’s “family Spring Break” on social media platforms such as Facebook.
The decision Tuesday follows a TDC meeting last month where members decided to spend $250,000 of a $7 million BP marketing on this year’s Spring Break. The money will come on top of roughly $350,000 the council already budgeted for a spring marketing campaign.
Business owners and some board members also had wanted to do something new for Spring Break promotion, and the world record for a bikini parade seemed to fit that desire, Rowe said. Most of the BP grant already has been spent on 2011’s summer and fall activities and concerts and the new Christmas events last month.
A marketing group called Student Universe Media will handle all the details “from soup to nuts” of setting up the attempt at the bikini parade record, Rowe said.
The TDC for the first time this year also will help fund the Spring Break promotional activities of the Collegiate Marketing Group, a set of about 40 local hotels, nightclubs and attractions that has in the past run on a parallel but separate Spring Break marketing track without TDC help.
“We are doing a variety of different things this year to highlight the beach as a fun destination,” Rowe said.
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