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Super Bowl 2012 Ads

February 6, 2012 by · Comments Off on Super Bowl 2012 Ads 

Super Bowl 2012 Ads, Super Bowl advertising bears as much relationship to everyday advertising as Super Bowl eating bears to everyday eating. Last night saw advertisers laying on what they hoped would be a bountiful spread for the almost half of American households that switched on to watch the Giants take on the Patriots.

It’s the one night that advertisers take off from hawking their wares in order to entertain their viewers. We hear less product specifications in the voiceovers; we see fewer promotions in the endframe. Super Bowl ads don’t club us over the head with a monthly lease offer or hit us with a new minty flavour. The creative who wants a parachuting car or a celebrity cameo gets the green light rather than the stink-eye from the cost controllers. The night belongs to what they think we want to watch.

And when the objective is giving 110 million people what you think they want to watch, advertisers play it safe. The night’s ads kept to familiar themes and aimed to hit familiar notes. Compared to hosts NBC, who paired Madonna with a finger-flipping MIA at half-time, advertisers stayed within the guardrails.

Rush Limbaugh Picking Nose

February 6, 2012 by · Comments Off on Rush Limbaugh Picking Nose 

Rush Limbaugh Picking Nose, There have been plenty of stories emanating from Super Bowl Sunday. Not only have we had riots and a halftime malfunction, but one picture making its way around is of conservative radio host Rush Limbaugh allegedly picking his nose while in the luxury box of Patriots owner Robert Kraft. But there’s just one problem: video of pickgate shows the alleged picking was more of a poking.

The original picture originated on the site Deadspin, which called the man who appears to be Rush a “knuckle-deep nose spelunker:”

USA Today originally bought the nose-picking theory, as evidenced by the story appearing — with USA Today copyright — on the website of the Tucson Citizen:

Why? you might ask. Because as Mediaite notes, “from the viewer’s vantage point, it was hard to delineate the difference between whether Limbaugh was making a pick or merely scratching his nose.”

And now, video evidence has surfaced showing the “pick” was most likely a split-second scratch. The intrepid blogger Daily Rushbo walks us through the evidence:

It should be noted that there are some wondering whether it’s even Rush. But Kraft was a guest at Limbaugh’s wedding and a close up appears to show Rush’s hearing implant:

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