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Facebook Study 54 Percent Did Not Sent Private Messages

February 18, 2012 by · Comments Off on Facebook Study 54 Percent Did Not Sent Private Messages 

Facebook Study 54 Percent Did Not Sent Private Messages, A new study claims that Facebook users take more than they give to their friends through the number of friend requests received, the use of the like button, the number of messages sent, or tagging people in photos.

The phenomenon, identified in a report from the Pew Research Center, is driven by about 20 percent to 30 percent of Facebookers called power users.

They’re who send friend requests, add content, or like the content of their friends on a daily or more than weekly basis.

As a result of these power users, the average Facebook user receives friend requests, receives personal messages, is tagged in photos. and receives feedback in terms of likes at a higher rate than they contribute.

Pew says the study is a first, because it combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. The survey size was small — only about 269 people. who were studied over one month.

The study has a great chart measuring the frequency of regular Facebook activities. Following are some of they key findings.

Making Friends
Some 40 percent of the sample of Facebook users made a friend request in the month of our observation, but 63 percent received a friend request. The 19 percent of Fscebook power users initiated a request once per week, and 80 percent of friend requests were not accepted.

Men Rule
On average, men were more likely to send friend requests, and women were more likely to receive them.

We Like, A Lot
Use of the like button is among the most popular activities on Facebook. One-third of the sample, about 33 percent, used the like button at least once per week, and 37 percent had content they contributed liked by a friend at least once per week. However, the majority of Facebook users neither liked content, nor was their content liked by others, in Pew’s month of observation.

Send More Than Receive
More than half of Facebook users in the study, 54 percent, did not send a private message in the month, but 59 percent did receive a message. A subset of 27 percent of Facebook power users sent a personal message at least once per week.

Facebook Study Users Reach About 150,000 Other Facebook Users

February 18, 2012 by · Comments Off on Facebook Study Users Reach About 150,000 Other Facebook Users 

Facebook Study Users Reach About 150,000 Other Facebook Users, Facebook’s IPO will newly mint many millionaires, but many of the social network’s 845 million users can’t be accorded the same largesse.

The majority of Facebook users receive more from their Facebook friends than they give, according to new information from the Pew Internet Project, which only counted from a small pool of 269 respondents who agreed to release their activity data.

For example, while 63 percent of users surveyed received at least one friend request, only 40 percent of those users owned up to making a friend request. Also, users clicked Facebook’s ubiquitous Like button on their friends’ content on average of 14 times, yet had their content “Liked” an average of 20 times.

Need more evidence? While 12 percent of users admitting to tagging a friend in a photo, a whopping 35 percent of those users were tagged themselves in a picture. Finally, users copped to sending nine messages on Facebook while they received 12.

Keith Hampton, the lead author of the Pew Internet report, called the activity patterns “fascinating,” noting the results are skewed by so-called “power users” who contribute much more content than the typical user.

“Most Facebook users are moderately active over a one month time period, so highly active power users skew the average,” Hampton wrote in his Feb. 3 report.

“Second, these power users constitute about 20 percent to 30 percent of Facebook users, but the striking thing is that there are different power users depending on the activity in question. One group of power users dominates friending activity. Another dominates “liking” activity. And yet another dominates photo tagging.”

Hampton also learned that users’ friends on Facebook tend to have more friends than they do. The average person in Pew’s sample had 245 Facebook friends. However, the average friend of users in the sample had 359 Facebook friends of their own.

What all of this means as Facebook prepares to consummate its $5 billion IPO, expected to be the largest for a U.S. Internet company in the history of publicly traded companies, is less clear.

Perhaps there will be a way Facebook can entice some of the non-power users to become more active on the Website, offering incentives for sharing more information.

Or perhaps Facebook will incent power users to reach out to the more isolated users on the network. Facebook user brand pages, suggested on the right-hand side of users’ accounts, may certainly help.

The company will certainly find some way to make money from many of its users via advertising. The IPO will certainly put pressure on the company to cement its revenue streams.

One thing that is clear: The network effect remains strong. Pew said some Facebook users with large, sparsely connected friend lists could reach an average of more than 150,000 other Facebook users through friends of friends. However, even the average users could reach more than 31,000 people.

Pew offered some more stats:

On average users make seven new Facebook friends per month; they initiated three requests and accepted four.

Eighty percent of friend requests that are initiated are accepted.

Women average 11 updates to their Facebook status per month while men average six.

More than half the Facebook users in our sample did not send a private message; 59 percent did receive a message.

On average, Facebook users contribute about four comments/Likes for every status update that they make.

Less than 5 percent of users hid content from another user on their Facebook feed.

Facebook Study Power Users

February 18, 2012 by · Comments Off on Facebook Study Power Users 

Facebook Study Power Users, A new study from the Pew Research Center’s Internet & American Life Project surveyed Facebook subscribers who actually gave the organization access to their Facebook data, so their responses could be matched with their Facebook activities—specifically their social and civic lives. Pew found that “the average Facebook user gets more from their friends on Facebook than they give to their friends.”

This is because of the relatively few number of users—between 20 and 30 percent—who post frequently and tirelessly, for the amusement, edification, and occasional annoyance of the rest of us. You know who they (or you) are. Lazy Facebook users mostly seem to appreciate the power users; the study found that less than 5 percent of users hid another user’s content from their news feeds. (Or maybe they just don’t know that they can.)

The study also found that in general, women post more than men. “In our sample, the average female user made 21 updates to their Facebook status in the month of observation, while the average male made six,” according to the study.

Another finding: Despite the amount of complaining you may hear about Facebook’s time-sink qualities, interface changes, privacy policies, and so on, the longer people are members of the site, the more they use it: making status updates, “liking” things, commenting on friends’ content, and tagging them. And the more friends you have, the more you contribute content, and the more friends you make. It’s a slippery social-media slope.

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