September 8, 2010 by staff
Switchflops, At age 16, Lindsay Phillips came up with the idea for a flip-flop with interchangeable straps during art class. Today, his company – Lindsay Phillips – employs 35 full time employees and is expected to bring and $ 30 million in revenue this year, reports AOLSmallbusiness.
The idea is simple – SwitchFlops sandals with straps are interchangeable. So instead of buying several pairs of sandals, customers can own instead of a sandal with multiple straps. Following the Great Recession, a shoe 3-in-1 (or, heck, 50-in-1) is tailor-made for buyers on a budget.
The basic sandal expenditure and 35, and additional straps 12. Launched in 2007, SwitchFlops now sold in over 4,000 stores worldwide, and the Phillips line has become another type of footwear, including ballet slippers, wedges and sandals. The company also makes shopping bags, scarves and sandals for children. Lindsay Phillips, the company is currently building an office abroad.
“I bought some buttons on the fun and tried to put on sandals, but he fell when he went to the beach, so I used some velcro, linings and shoes began,” says Phillips, who delivered its prototype strap sandals relatives and friends.
It was just a hobby at first, until a family member said: “This is really an amazing idea. You need to patent this.”
“I have 16 years,” said Phillips. “I really do not know what a patent. Can you help?”
She ended up going to a patent attorney sympathetic but skeptical, who told him to do some research and make sure that nothing similar already in the market. If he could not find anything, said he would work with her. She did her research turned up nothing, and to the amazement of the lawyers, could not find anything. They began the process of applying for a patent. It took four years.
Phillips recalls meeting one of its customers who had eight pairs of shoes and belts 30, and see women looking at shows like kids in a candy store, since it selects the straps and matched up with the shoes. “It’s incredible to be in the store and see what happens, because everybody takes something different,” she says.
And being different, of course, is the idea.
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