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Sweet Tooth And Personality

October 14, 2011 by staff 

Sweet Tooth And PersonalitySweet Tooth And Personality, People who have a preference for eating sweet things tend to have more sweet disposition and are more likely to help people in need, compared with those who opt for salty or nothing at all, researchers at North Dakota State University and Gettysburg University reported in the Journal of Personality and Social Psychology in an article titled “sweet taste preferences and experiences inferences Predicting Pro-Social, personalities and behaviors.”

Co-author, Brian Meier, Ph.D., wrote:

“Taste is something we experience every day. Our study examined whether the metaphors of the tastes and preferences and experiences can be used to shed light on the personality traits and behavior.”

In their study, researchers found that volunteers who opted for sweet foods (a piece of Dove chocolate), compared with non-sweet food (a cookie) or food were more likely to volunteer to help another person in need. The study also revealed that the conception of the people in general is that people who like sweet foods like candy or chocolate cake are more pleasant or helpful.

Meier comments:

“It’s surprising that people are friendly and are considered” sweet “taste because they seem to have little in common with the personality or behavior. However, recent psychological theories of embodied metaphor led us to hypothesize that metaphors can be seemingly innocuous used to gain new perspectives on personality and behavior. ”

Michael D. Robinson, professor of psychology at NDSU, said:

“Our results suggest a strong link between sweet and pro-social behavior. These findings reveal that metaphors can lead to unique and provocative predictions about people’s behavior and personality traits.”

The study also found that “sweet tooth” people had a higher personality trait in terms of being friendly and were more likely to volunteer cleaning up their city after a major flood in comparison with those who have a taste for sweet foods.

The conclusion is that the study showed that the friendliness of the people or being kind is associated with a preference for sweet foods.

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