Super Bowl Commercials 2011
February 4, 2011 by staff
Super Bowl Commercials 2011, Super Bowl XLV (2011) is just around the corner (kickoff is 6:30 | 5:30 c on Sundays) and until the Pittsburgh Steelers against the Packers in Green Bay; we also have to prepare dozens of new ads the Super Bowl. Kim Kardashian sxy publishes an ad for Skechers I hear is a bit risky. Justin Bieber has teamed up with Ozzy Osbourne in an advertisement a little weird for Best Buy. Snickers, which included Betty White last year, have sought help from Roseanne Barr and Richard Lewis for advertising this year. Let’s not forget Darth Vader Volkswagen ad that leaked yesterday.
I cannot deny that I tune into the Super Bowl each year to watch commercials. While I do enjoy the game and match this year must be damn good. While Ben Roethlisberger and the Pittsburgh Steelers take Aaron Rodgers and the Packers of Green Bay, large companies spend millions on ads in hopes they will generate more revenue.
Each year, we can expect all the new spots that tend to make us laugh. This year, Kim Kardashian will be adding in the equation sxy when she debuted a Super Bowl spot Skechers. Snickers hopes Betty followed by last year’s ad with a white construction worker commercial Roseanne Barr. Millions during Tweens will agree to watch Justin Bieber team with Ozzy Osbourne in what will probably be the most bizarre announcement of this year.
U.S. auto General Motors (GM) and Chrysler Group – which were both close to bankruptcy when the Steelers beat the Arizona Cardinals in the game 2009 – will be running spots.
Chrysler Group announced Jan. 31 it expects a profit in 2011 for the first time since 2005. General Motors is also expected to make a profit this year for the first time since 2004. Chrysler was the only U.S. automaker among the six car dealers from last year Super Bowl.
The international car manufacturers with Super Bowl ads are BMW (BMW), Volkswagen, Audi, Suzuki, Hyundai, Kia, and Mercedes-Benz.
Automakers are back to the Super Bowl because consumers are back in the showrooms, according to Dave Sargent, vice president of vehicle research for JD Power and Associates, a marketing firm. Sargent said the retail auto sales in January jumped 25% over the previous year.
“Consumers are more confident in the future,” he said, noting that trust is of utmost importance to convince consumers to buy “big ticket items” such as cars.
In addition, Sargent said credit is more readily available than it was a year ago.
“Not only do consumers want to go out and buy a car, but they are able to go out and buy a car,” he said. “Credit is paid significantly.”
0:00 / 2:51 Super Bowl Ad Sneak Peek 2011
The style of advertising is changing, especially with luxury vehicles, said Joe Schab, President of Mastermind, a marketing agency. He said that buyers of luxury cars are more efficient than they were, and less inclined to throw money at a product for the very good of getting a status symbol.
“[A car] is a buy high turnout, something that will be part of someone’s life for the next three to five years,” said Schab. “Even a luxury brand is about value. ”
McKee said that automakers use the biggest football game of the year as a place to tap in “pent-up demand for cars.”
“I think everyone is devastated at the age of austerity at the end, he said.
Automakers are back in force for Super Bowl this year – two years after the U.S. industry was almost wiped out – with nine companies to purchase several million points of dollars for big game.
“This is certainly the largest number of car manufacturers in the Super Bowl over the years,” said Ian Beavis, executive vice president of the Nielsen Company global automotive group. “Their participation reflects renewed confidence in economy and the automotive industry. “
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