Super Bowl Commercial Clint Eastwood
February 6, 2012 by staff
Super Bowl Commercial Clint Eastwood, It’s “halftime in America,” and people who are out of work need look no farther than Detroit to see a way to recovery, Oscar-winning director Clint Eastwood said in a Super Bowl commercial for Chrysler Group LLC.
Eastwood, 81, spoke in a two-minute spot as the New England Patriots and New York Giants headed to their locker rooms at the midpoint of last night’s game, the year’s most-watched U.S. television event.
“It’s halftime in America too,” Eastwood said in the graveled voice that uttered some of Hollywood’s most memorable lines in more than five decades as an actor, director and producer. “People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback.”
Answers can come from the people of Detroit, Eastwood said. Wracked by the 2007-2009 recession and collapse of U.S. auto sales that sent the former Chrysler LLC and General Motors Corp. into bankruptcy, the region’s jobless rate reached as high as 16.6 percent in July 2009. Now it’s 9.7 percent.
“The people of Detroit know a little something about this,” said Eastwood, who was mayor of Carmel-by-the-Sea, California, from 1986 to 1988. “They almost lost everything. But we all pulled together, now Motor City is fighting again.”
Now General Motors Co. has regained its spot as the world’s largest automaker, car companies are hiring and Michigan had the second-best performance on the Bloomberg Economic Evaluation of States in the third quarter. Only oil-producing North Dakota had a bigger gain. The U.S. government has exited a stake it acquired in Chrysler during the bankruptcy process, and Italy’s Fiat SpA today owns 58.5 percent of the company.
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