Super Bowl Ads
February 8, 2011 by Post Team
Super Bowl Ads, HomeAway is pulling the “smushed baby” television commercials appearing on the Super Bowl, which drew criticism from child, advocates and even some of his own vacation-rental partners. The ads represented a doll accidentally thrown against a wall to show how Hotel rooms are cramped vs. spacious rental homes.
“We concluded that, despite our best intentions and efforts, the image of the doll test is too hurtful for us not to act”, HomeAway CEO Brian Sharples said in a press release. “We decided deleted versions of the ad depicting the doll smushed, crushed, or dropped on our site. We will cut a new version of the ad showing the doll test tube baby being taken safely and unharmed, while allowing people to have fun customizing the ad (on site HomeAway’s) with their faces or their rental properties. We also changed our planned campaign online and remove all creators and showing the doll, and replace those ads with other online creative executions. And, of course, we will not show ads “test tube baby” the new television. ”
He added that people of HomeAway have “spoken with hundreds of people both before and after the ad aired, and clearly understand that it was not intended to glorify or promote violence against children. … However, since the ad aired, we ‘have been in contact with many people who expressed that they were really shocked by some images. Some people we spoke to were concerned that our ad trivializes violence against children, while others felt that the imagery was too shocking to be appropriate.
“We do not think this property will result in an increase in violence against children, just like last year’s Super Bowl ad with Betty White has not led to an increase in older women be addressed in parks. However, we feel we made an error in the trial, and that each of us is very sorry HomeAway. We failed to understand the reality that every day, some families live with the consequences of accidents, and even violence that have caused their child a head injury. ”
HomeAway launched its “test-tube baby” business directly to the worst Super Bowl ads this year.
AdWeek called Austin-based HomeAway ad, created by Austin-based Vendor Inc., the worst third of the harvest 2011 Super Bowl, saying, “Nobody ever wants to see a baby thrown across the room, even if it’s a fake.” And the announcement – which centered around the secret government agency called the Department of Detourism “- ranked 55th out of 61 in the USA Today Super Bowl Ad Meter.
Local ad firm Swizzle collective, which affected all the ads from Super Bowl on its website, HomeAway placed in the “Top Five Shameless examples of overspending,” with Kia “Epic,” Bud Light “Product Placement” Motorola ” Empower the people “and Lipton Brisk” Eminem “.
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