Super 8 Movie
June 14, 2011 by Post Team
Super 8 Movie, The fascination of the report weekend box office numbers is that all these cold, hard, represent an objective index – the most honest we have – the interface between the film industry and the public. How well a movie is doing really means two things at once: how profitable it is for the study he did, and how popular it is with the people. Those two things usually go together, and should. But in the nearly 30 years after the box office has grown from a weekly game of baseball inside a media spectacle sport, other elements besides the numbers entered into the equation. No return of study. It is not consciousness – sometimes, too much consciousness – that all films based on budget and marketing, writes her own rules. Then of course there is that very elusive concept that exists at the opposite end of the spectrum of raw numeric data. It’s called expectations.
This past weekend, Super 8, the back-to-late 70′s another spectacular home-movie/train-wreck/beastie directed by JJ Abrams and produced by Steven Spielberg, he and 35 5 million at the box office (average per screen: + 10 492). In any universe that can be called sane, which is no small money. Was the definition of a solid performance but was not exactly a record, in fact or in spirit. And yet, everywhere you looked (commercial paper, fan sites, press), observers are united in a single breath cry: The movie had done well – which had exceeded expectations.
The logic went something like this. Super 8 is one of the few large-scale films opening this summer is not a sequel, remake, or a comic book action shaker with a built in fan base. It also has no stars. And so, within our popcorn-in-film universe of steroids, which had a bit of an uphill battle. And he showed during that crucial first weekend, victorious.
There is another way of seeing, however, and I say without any reaction impulse to play the film performance. Super 8 is the great new summer movie JJ Abrams, the director of Star Trek and Lost co-creator. Also is produced by Steven Spielberg, which is designed to evoke some of the most beloved movie that Spielberg ever made. If he lacks the built-in advantage of being a sequel / remake / comic / rehash, which is also a central aspect of the film’s appeal. Rare is the movie this summer; it’s really hard for something. Which begs the question: What now occupy a landscape of film in which a movie like bulls and ambitious (and acclaimed) and Super 8, under the fact that he is trying to be original, and is aimed at both adults as children is taken on the status of – gulp! – An art film?
The set hey, is not a sequel! Assumption begins to fall apart at the seams when comparing the box-office performance of Super 8 with several movies that came out in the summer. Last March, for example, Battle: Los Angeles (pictured above right) made and 35.5 million in its first weekend, exactly what made Super 8. The sequel was not a movie, was not based on a comic book, and have no stars, unless you count Aaron Eckhart, an actor I like is not exactly Mr. Marco. Admittedly, this thriller about an alien invasion is recyle a lot of other movies – but then, so does Super 8. The biggest difference between them, as far as I can say is that Battle: Los Angeles was a loud, exaggerated, and monotonous firepower-meets-F / X bash. However, nobody in the press said not a syllable about it, “exceeding expectations.”
Then of course there is Cloverfield. This 2008 thriller produced by JJ Abrams, rose to 41 million in its first weekend. It was a sequel, which was not based on a comic book, and really had no stars. What it does have, of course, was a dramatically low-income concept catchy: Basically, Godzilla taken with a camera Blair Witch. Like a lot of people, I liked Cloverfield without pretending it was a very good movie, and at the time of its instant popularity seemed to have great shock. Nobody talked about it, “exceeding expectations”, although he left in January, by God – almost as popular film as a time of the first half of June. Yes, it was big old monster movie greasy popcorn. But then, Super 8, to reach the end, is also great old movie monster greasy popcorn. It is simply not a moment that consumers perceive as a glorified piece of junk.
And therein lies the problem. This weekend, when experts infotainment rose as one to declare that the Super 8, with her perfectly respectable and modest gross 35 million, had “exceeded expectations” may have been channeling a bit of spin study but what really saying, in essence, was: No film is not demagoguery, it’s not a great show turn-out of their brains more than the top – even if it is handmade by artists as powerful in every way, as JJ Abrams and Steven Spielberg – you can really expect it to be a great success. Super 8 said that, by trying to be a very good movie is now closer in spirit to be a relatively marginal “prestige” film, which is to be a blockbuster born. And that is enough to give pause to what we are all waiting for – not the benefits of weekend box office, but from today’s audiences.
So what do you think of the box office performance of Super 8? Has success of the film has been exaggerated? Do you think that will continue to pursue? Or is there just too much competition out there for movies that do not aim high?
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