Store To Sell Dunder Mifflin Paper
November 29, 2011 by staff
So, the solution between network and Staples? Getting their “Scrant on.”
As in, combining forces. Staples Web site Quill.com has reached a licensing deal with NBC Universal on Monday to create a Dunder Mifflin brand based off the popular TV series “The Office,” said Sergio Pereira, chief marketing officer of Quill.com, in a phone interview with IBTimes Monday afternoon. It sounds like a fairly engaging plot in an episode of The Office — an older episode, in which Michael, the Dunder Mifflin Scranton branch manager and the show’s former lead character, does something inappropriate to kill the deal by having some sort of “integration seminar.”
“When you think about Quill.com, we are a small player within a very large industry of brands,” Pereira said. “We were looking for ways to take a category that was being commoditized and find a way to compete with a differentiated product. We wanted a product that would be interesting and fun and would also be a good value.”
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