Steve Harvey Morning Show
February 16, 2011 by USA Post
Steve Harvey Morning Show, The reinvented 2011 Ford Explorer went “crazy” – and, perhaps not literally, but she is the star of a hilarious new ad campaign with urban comedian and actor Kevin Hart. The campaign, called “Crazy Kevin,” made its debut today during the game that will air on BET, TV advertising will air 60 seconds during the Game 2011 NBA All-Star this Sunday, Feb. 20, 8 pm EST on TNT.
With this campaign, we use comedy as a way to engage and encourage consumers to learn more about the Ford Explorer, “said Shawn Lollie, manager of Ford, Multicultural Marketing.” Since launching the browser on Facebook last July, Ford has been using unique ways to talk to consumers. We wanted to create a campaign that would follow the same strategy while adding a twist of comedy with one of comedy’s most authentic and popular today. ”
The TV spot, which was shot in Los Angeles, features Hart showing up late for the wedding of shocking his brother in a 2011 Ford Explorer. As it accelerates in marriage, he created a disturbance where explorer steals the bride and groom. During the spot, Hart emphasizes the exclusive terrain Management System ™ and how it traveled through the sand, mud and water to arrive at the wedding. It also shows the seven-seat capacity by packing Explore the entire rear of the vehicle with wedding gifts – while encouraging the “crazy” factor in the SUV.
The fully integrated campaign includes television, radio and print ads in more than one digital performance that will live on www.fordurban.com. The entire campaign highlights the main features of the 2011 Ford Explorer as the class-exclusive safety belts rear tire capacity of seven passengers and the 4-wheel drive with a totally unique management system. Kevin Hart is part of the campaign, including radio spots that will air on the Tom Joyner Morning Show, Steve Harvey Morning Show and Radio One across the country.
Television advertisements appear on BET, TV One, the NCC and TBS while the ads will be published in Black Enterprise Magazine Sister 2 Sister, Ebony, petrol, Jet, upscale, Uptown and deployment.
“We are constantly seeking unique ways to introduce our product to our target consumer,” said Lollis. “This campaign is a true testimony of how you can creatively use comedy to appeal to your target customers, while introducing them to the unique characteristics of a new product.”
Kevin Hart is a comedian and actor who starred in several films, including Soul Plane, 40-Year-Old Virgin, Death at a Funeral and Little Fockers, which is currently in theaters. He is currently finishing a tour around the country performing his third stand-up act “laugh at my pain.”
The UniWorld Group, Ford’s U.S. advertising agency of record in Africa, created the entire advertising campaign.
To learn more about the Ford Explorer and reinvented to check the “Crazy Kevin” TV spot and digital campaign, log on to www.fordurban.com.
About Ford Motor Company: Ford Motor Company (NYSE: F), a global leader in the automotive industry based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company car brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
[source: image via www.lugaluda.com]
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