March 10, 2011 by staff 

Starbucks, Starbucks celebrates its 40th anniversary today by random assignment and gift cards to customers who register with Foursquare. The promotion, which began this morning at 0:01 ET PT will continue until 11:59:59 pm PT, will provide 500 of these cards to those who participate in check at Starbucks and unlock a “Tribute Badge. “Consumers can also enter the drawing by e-mail by sending a note with the subject line” Starbucks Foursquare Entry submission “to The winners will be drawn March 16. Rules for the promotion can be found here.

The promotion comes as Starbucks is celebrating its Th anniversary with a new logo, advertising campaign and new products, including “Little” Tribute pastries and Starbucks coffee blend.

Starbucks has established a link with Foursquare forward with somewhat mixed results. A program last year granted discounts to mayors of various stores, but some consumers have complained that the stores, which were expected to participate, were unaware of the promotion.

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