July 26, 2010 by USA Post
Some 60 million units were shipped smartphone in the three months to June, according to Strategy Analytics, an increase of 43% in 2009 levels. Smartphones now account for almost one of every five mobile phones sold worldwide.
Nokia managed to increase its market despite its announcement yesterday of a sharp drop in profits, while as expected Apple’s widely publicized matter signal intensity on the iPhone 4 saw its market share back a bit .
Strategy Analytics said operator subsidies, competition between vendors and a growing number of low-cost smart phones based on Android and Symbian operating systems, as key factors behind the increase.
In the case of Nokia subsidies, and a strong promotion seem to have played a particularly important role in increasing sales. Reversal of previous slide that saw escape to 38.8 percent of the shares at the end of March, the Finnish handset maker has been delayed beyond the 40% barrier.
Apple, meanwhile, saw its market share falling to 14.1% from 15.9 percent the previous quarter – the inevitable result of the negative publicity of their ills month-long public relations on issues reception at the new iPhone. It is still up 12.5% share it held in the equivalent point last year, however.
“The saga of Apple-gate antenna ‘highlights two key issues facing the industry worldwide smartphones,” wrote the Strategy Analyticsanlyst Neil Mawston. “First, the risk of device failure for all providers continue to rise as smartphones become more complex to design. And secondly, smart phone vendors and operators can differentiate their brands, offering a good after-sales service when things go wrong. ”
Last week, Apple CEO Steve Jobs said the company will supply new iPhone with free rubber tips that solve the problem of reception, and would refund everyone who had already invested in one. However, this only occurred after one month to minimize the problem and advise customers to buy themselves a bumper.
RIM BlackBerry and brand came in second place behind Nokia, with its market share slip slightly to 18.8%, down 0.3%.
Mawston from Strategy Analytics, said that with the skill levels now adequate levels of growth in the smart phone market, which would be increasingly difficult, even for established industry giants to make any significant progress.
“The global smartphone industry is increasing volume, but the value of the industry is beginning to feel the effects of increased competition,” wrote Mawston.
“Dozens of street vendors of telecommunications, computer and consumer electronics accumulate in the market and lowering prices. Even established brands such as Nokia, RIM and Apple are finding it increasingly difficult to raise prices and profits in the face of such fierce competition. “
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