October 26, 2010 by USA Post
Slacker Radio, Transpired, the first mobile video ad, and Slacker Inc., a leading provider of highly personalized digital radio, today announced a partnership to integrate transpired mobile ad network video portfolio Slacker Radio mobile applications. The integration marks the first time an application streaming mobile music in using interactive video advertising to help brand advertisers reach the audience for mobile music.
“Mobile is the only medium where advertisers can reach consumers in the brand through a full screen, interactive video advertising that requires full attention,” said Anshu Dua, vice president of business development, transpired. ” We are excited to partner with Slacker to provide a valuable experience ad appealing and relevant to their audience of music lovers. ”
Patented transpired is created specifically for the nuances of mobile telephony, with video ads that load without buffering and are optimized for the particular mobile device and network bandwidth available, creating a superior experience High quality mobile video consumers announcement is Slacker. Download ads seamlessly in the background without any degradation of the experience of music listening. Simultaneously, transpired ad units provide advertisers brand and consumer interactivity options that are specifically designed with the mobile consumer in mind, including “click to call or click to locate.
“Our partnership with transpiration allows us to integrate video ads targeted to work seamlessly within our mobile applications,” said Jonathan Sasse, senior vice president of marketing, Slacker. “Transpired technology allows us to generate CPM rates while providing consistently high-quality listening experience and discovery of music. The partnership strengthens Slacker direct sales efforts by adding new and innovative ways for advertisers to reach and interact with Slacker of the public. ”
Through this partnership, mobile video ads will be placed in locations that are not invasive in the Slacker experience listening to music, for example when a customer requests a change of station. In addition, Slacker will leverage Platform transpired targeting capabilities, including age, gender and types of music to provide more relevant ads to mobile video Slacker listeners.
Transpiration is the first mobile video ad, allowing developers of this app to generate the most possible on PPC phone via high-quality interactive video ads to big brands. For brand advertisers, transpiration is the attention of the network, promoting pure attention between consumers and brands. Transpiration is based in San Francisco, California and is funded by top venture firms Flybridge Capital, Intel Capital, First Round Capital Ventures, Labrador and the BlackBerry Partners Fund. For more information, visit www.transpera.com or follow us on Twitter @ transpired.
About Slacker, Inc.
Slacker is the first company offering Personal Radio “from your radio everywhere.” Slacker allows music lovers to play highly personalized music online website Slacker, Slacker home on compatible Sony TV and Blu-ray or on the road with all major smartphones. Slacker mobile applications are currently available for Android, iPhone, Palm webOS, and Windows Mobile and BlackBerry smartphones. For more information on where to visit www.Slacker.com Slacker is available / anywhere.
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