October 21, 2010 by staff
Sitepoint, UK telecom company BT has recently been criticized by the Advertising Standards Authority for misleading advertising broadband speeds. BT TV ad, the company said “the deployment of up to 20 megs of speed” to “always faster broadband, but could not provide sufficient evidence to support the claims. In a similar case in Australia, Optus regulators accused of violating the Trade Practices Act by misleading customers with its “Supersonic” and “Think big” broadband plans.
Unless you are living in South Korea, broadband speeds can be disappointing. Service providers make bold statements, but examine the small print and you’ll discover that few people can achieve the speeds advertised.
Western countries often have broadband connections slower. Few companies invest in modern communication infrastructure, when it is easier and more cost effective to drive the aging copper networks to their limits. The report shows the U.S. global Speedtest.net the number 30 followed by the UK at 33, Canada 36 and Australia at 40. Average speeds are small compared to those available in Latvia, Lithuania, Romania and Bulgaria.
The average download speed in the UK is 9.18Mb / s, however, many people receive much less. For the record, which can reach 2.7 Mb / s, and homes just steps away is even slower. It is good to see a YouTube video, upload SitePoint articles and send tweets, but large downloads that are painful and nowhere near the “a” 20Mb speed advertised by my ISP.
For the latest survey SitePoint, I wonder how it measures the actual speed of your broadband against the figure of advertising your provider …
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