Ryanair Sexist Adverts Banned

February 15, 2012 by staff 

Ryanair Sexist Adverts Banned, The Advertising Standards Authority (ASA) said the promotion, which showed a scantily-clad female in lingerie, ‘objectified’ women.

The adverts sparked a string of complaints from both staff and customers, with one flight attendant claiming it portrayed cabin crew as glamour models.

The campaign adverts have now been banned after a concerted effort from thousands of members of the public, who had called for it to be axed.

Ryanair said the promotion, which had the strapline ‘Red Hot Fares & Crew’, featured shots taken from its 2012 cabin crew charity calendar.

It defended the campaign saying the pictures were not sexist because staff members had volunteered to produce the images, the ASA said.

But the watchdog disagreed and ruled the adverts could not appear again.

‘We also considered that most readers would interpret these images, in conjunction with the text ‘Red hot fares & crew!!!’ and the names of the women, as linking female cabin crew with sexually suggestive behaviour,’ it said.

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