Rupert Murdoch Sun Sales
February 27, 2012 by staff
Rupert Murdoch Sun Sales, The media tycoon took a leading role in promoting The Sun as it went on sale for the first time as a Sunday tabloid.
After touring newsagents in London he took to his twitter account to say: “Reports early but new Sun edition sold 3m!” He later confirmed the actual figure was over 3.25 million.
Analysts say that while the sales would be encouraging for News International, it leaves the paper under pressure to retain that performance in the coming weeks.
The Sun’s first Sunday edition was weak according to some media critics
The first edition sparked a price war among so-called red-tops, which cost just 50p.
It has been suggested that Trinity Mirror’s Sunday Mirror and People titles may have lost sales as a result of The Sun’s entrance into the market.
It received mixed reviews from the industry, though most experts highlighted the lack of investigative journalism – a key focus at the NOTW.
Guardian media commentator Roy Greenslade said: “The Sun on Sunday was the Sun – but not the Sun as we know it.
“In order to avoid giving offence and therefore hint at being a reincarnation of its deceased ugly sister, it appeared unusually bland.”
The former Daily Mirror editor said the paper was “technically excellent” but had more of a magazine feel.
The big emphasis on sport – the paper dedicated 45 of its 120 pages on the subject – was also highlighted by reviewers.
The Independent’s writer and commentator John Walsh said the new title’s exclusives “lacked the wow factor”.
He described the front page story on Amanda Holden’s birth complications as “dull”.
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