January 30, 2011 by staff
Rebecca Bonbon, One of the promoters of the most effective celebrity Kim Kardashian, with 5.6 million followers, and deals with Rebecca BonBon and sponsor Nestlé. Read the full story at Bloomberg BusinessWeek. In 2009, Shaquille O’Neal made history online. Your tweet approves enlyten electrolyte sports brand strips the first time an athlete had used Twitter for a hawk product.
Five months after the tweet of Shaq, a company called Ad.ly began paying celebrities to support companies in there hundreds of thousands or even millions of followers. If you think of Twitter fame as emissions, think Ad.ly as the placement of advertisements between the regular scheduled programming. On TV, beer companies and car insurance compete for slots during football matches.
Twitter offers an opportunity to further focus: “Ad.ly tries to compare the product with the best fit for his stable of celebrities, but advertisers have the final say as to promote their product.” Author Ronald Grover writes:
Ad.ly, an operation of 22 people who came from a small suite of offices in Los Angeles, is a pioneer in what he calls the “micro-approval.” Since its launch in September 2009, has created more than 20,000 loans by over 150 brands such as Sony (SNE), Best Buy (BBY), and Old Navy. Plugs, attached to limit the service to 140 characters, is delivered through the current Twitter Kardashian sisters, the rapper Snoop Dogg, and more than 5,000 personalities ranging from one list to D-list.
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