Puss In Boots

October 31, 2011 by staff 

Puss In Boots, Unless a spin-off is very bad, usually going to thrive in the U.S. box office. The audience of the marketing study and pass that resistance upward useless. So it’s nice to hear about a promising weekend for a spin-off is actually a bit of a treatment. I refer to Puss in Boots, the story of the courageous cat voice of Antonio Banderas, who has managed to escape the orbit of its franchise depressing parents increasingly crippled Shrek and standing on four legs.

The film is a marvel, as beautifully as expected from DreamWorks Animation, witty and – fortunately – without pop culture references and tedious, self-reflexive comment that the burden of the Shrek movies. It is also blessed with a cast of funny voices. Flags breathes passion and aggression in the cat tiny, and is ably assisted by the likes of Guillermo del Toro and Salma Hayek (whose cat is a tribute Softpaws delicious Bond girls).

Critics liked Puss in Boots, which frankly means nothing to the primary audience, nor should it. More comedy on the road next weekend, but – to Happy Feet 2 comes in two weeks, one week later by Arthur Christmas, the Muppets and Hugo – this should be the main attraction for families and will continue to do well.

Paranormal Activity 3, second, has raised about 81 million after two weekends, a fantastic return on investment considering that it was for a few million dollars. Good to see the movie succeed as the rightful heir to the Saw saga, and we see that the cross and the 100 in the next week or two. I just hope they do not beat seven of them, as the producers of Saw made in the end, he had overstayed his welcome series.

Heist tower, a comedy starring Ben Stiller and Eddie Murphy, is released next week. Sounds like a good match-up, but try telling that to Universal Pictures. In early October, the study said the release Heist Tower in limited markets in premium video on demand (VOD), Comcast, the company Universal, the parent and a massive cable operator. From 59.99 and could be seen at home three weeks after it opened in theaters. This provoked outrage among theater chains, which threatened to use the nuclear option and the boycott of the film. Understandably want to preserve chains theatrical window – the period of exclusivity when playing a movie in theaters before it can be seen anywhere else – which is currently about three months.

The issue of premium VoD reared its head in the U.S. last spring and quickly faded once the theater owners began to sound their popcorn boxes. Famous Disney community was faced with the exhibition on Alice in last year. It’s a hot potato, and quickly flip-flop Universal and left the plan. But the whole scenario suggests that, at least for me, that the study may lack faith Tower Heist last more than three weeks in the movies anyway.

Premium VoD is a future battlefield is worth keeping an eye on. The proliferation of alternative forms of entertainment is becoming more difficult for movies to be heard today. As things stand, the exhibitors have the upper hand. However, the balance of power change as the appeal of watching a movie in the theater began to wane, and Filmhouse are seen more as locations for movies like Avatar strong events and aftermath Avengers. Then the dealers will be the ones holding the cards, choose how to exploit their content. It is incumbent upon exhibitors to do more to keep your business dynamic, and they need to start investing heavily in alternative programs now. We have seen the beginning of the same sporting events and concerts, cinemas, but you have to step up and do events like a pillar as soon as possible.

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