Pink Bibles

December 18, 2011 by staff 

Pink Bibles, To promote breast cancer awareness, supporters buy pink shirts, pink shoes, pink mouse pads and a host of other pink products. Until Wednesday, there was even a pink version of the Holman Christian Standard Bible on store shelves. That’s no longer the case.

Southern Baptist-owned LifeWay Christian Resources is recalling its pink Bible because it benefited a charity with ties to Planned Parenthood. The “Here’s Hope Breast Cancer Bible” was sold at Walmart stores and other major retailers, with a dollar per copy going to the Dallas-based Susan G. Komen for the Cure Foundation.

LifeWay decided to recall the Bible after receiving complaints that some of the breast cancer charity’s local affiliates donated funds to Planned Parenthood. Thomas Rainer, president of LifeWay, called the project a mistake.

“Though we have assurances that Komen’s funds are used only for breast cancer screening and awareness, it is not in keeping with LifeWay’s core values to have even an indirect relationship with Planned Parenthood,” Rainer said in a statement.

The Komen foundation issued a statement of its own, saying that LifeWay’s decision was disappointing and that all funds from the Bible sales would go to breast cancer programs. Andrea Rader, from the charity’s marketing communication department, said LifeWay had pledged $25,000.

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